Setting the tone
I started with a simple moodboard that helped me get inspired and pave the way of how the website should communicate.
Instead of a value proposition or a brand tagline, a search bar (with a list of frequently explored wines) is displayed on the hero page of the website.
Every product has a simple circle background, depending on what type of wine it is (red, rose or white) it has a different color.
Recommending a wine is a very special and personal thing to do.
I wanted to translate this relationship into the design by making separate pages with recommendations from daily visitors of the shop.
Gifs used from giphy
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