Denis Turanović
UX/UI Designer

Wine Room E-commerce UI/UX Design

Wine Room is a cozy wine shop and bar in downtown Belgrade.


Setting the tone

I started with a simple moodboard that helped me get inspired and pave the way of how the website should communicate.


Instead of a value proposition or a brand tagline, a search bar (with a list of frequently explored wines) is displayed on the hero page of the website.


Every product has a simple circle background, depending on what type of wine it is (red, rose or white) it has a different color.


Recommending a wine is a very special and personal thing to do.

I wanted to translate this relationship into the design by making separate pages with recommendations from daily visitors of the shop.


Gifs used from giphy

Images belong to their original authors