Redesign the website emphasizing the unique features of the product, focusing on human value.
Lemlist is all about connecting with people and giving value.
I’ve translated this value by highlighting the images of people (with appropriate text) who use lemlist on a daily basis, all throughout the design.
presenting the product
The best way we all consume information is in small chunks.
Main features are shown on the homepage with simple visuals to help the users understand how can lemlist boost their email outreach game with automation, ultra personalization and analytics.
On other pages, there are more details about each of the main features, again with simple visuals and concise explanations.